Across YouTube for just the 2015 BCCC Championship
Over 1,000 images captured for use across social, PR & marketing showing the durability of the Isuzu D-Max
Press releases distributed to a number of motoring magazines to drive further engagement and awareness, That is still talked about by customers to dealers today!
When the rain is coming in sideways, the mud is way past your knees, you can’t feel your toes - and yet your still smiling must mean something is going well.
Rallying is arguably one of the best motorsports, the driving skill and vehicles are something else. The BCCC is rallying but with 4x4 off road vehicles - and its awesome! We had no idea what we’d let ourselves in for when we said yes to covering the participation of the Isuzu UK backed Jewson Rally Team lead by driver and now firm friend - Jason Sharpe.
Isuzu UK gave a standard production pickup (ex demonstrator vehicle as it happened…) to Jason, who with his rally and mechanical background, stripped and rally prepped it to compete in the Production class - that is standard chassis, engine, gearbox, brakes and body shell. Obviously stripped out and with a safety cage added, uprated springs were added early on, due in part to Jason’s enthusiasm at our prompting him to get as much air on the jumps for the benefit of our cameras - but otherwise a standard pickup truck!